About the Client
The primary focus of Gourmet Sleuth, The Gourmet Food and Cooking Resource, is to inform and educate people interested in food, cooking, and eating. They satiate their followers with culinary articles, recipes, and a database of food and beverage related sites, while maintaining a category of uncommon, but essential kitchen items.
Gourmet Sleuth, The Gourmet Food and Cooking Resource desired to completely overhaul their brand and identity as well as revise their eStore, making shopping and purchasing a more pleasurable experience.
Striking Idea reinvented Gourmet Sleuth, creating a visually scrumptious menu of recipes to try, a store of ingredients and products to drool over, and a categorized directory that is easy to digest. Striking Idea modeled the new Gourmet Sleuth from innovative research and intelligence, creating what is now an efficient, streamlined experience.