Case study
Lemax Collection
Entering a new holiday season with new life and a positive social game.
About This Project
Lemax Collections looks to the future with a revitalized social media strategy that engages loyal fans and entices new customers to participate.
The result is a more interactive experience for visitors, a boost in social media participation and plans for more exclusive content.
Roles
Deliverables
Social Campaigns
Promoting Lemax with the Lemax Collectors Club, an online community of people who love Lemax collectibles. Encouraging users to share ideas and their own villages in creative ways through social campaigns.
Smarter Online Vision
Relying primarily on seasonal sales, Lemax Collection wanted an online marketing campaign that would capitalize on this crucial window of time.
The goal was to raise brand awareness and encourage interactivity between Lemax and its fans online under a tight deadline.
The process began with a complete rebranding of the online user experience, which included a full website overhaul from both a design and development perspective.
After successfully launching the new Lemax website, the next objective was an online marketing strategy that maximized exposure during the 2013 holiday season. This strategy included several online contests and giveaways, promoted through the Lemax social media channels, as well as through distribution to the brand’s online newsletter subscribers.
The result was a more interactive experience for visitors to the Lemax site, a tremendous boost in social media participation, a significant increase in website traffic and newsletter signups.
